About Us

Please contact us to find out why the Gordie Boucher "Rides With You Every Mile!"

1.     We are a family owned and operated dealer group serving SE Wisconsin for over 30 years and the only Dealer Group in the State accredited by the Better Business Bureau.
2.     We are the #1 Lincoln Mercury Dealership in Wisconsin 4 years in a row and Milwaukee's only exclusive Lincoln Mercury Dealer!
3.     We have a network of over 4000 quality new and pre-owned vehicles, and carry three vehicles ranked#1 in Initial quality by J.D. Power @ Associates.
4.     We offer an exclusive 12 month / 12,000 mile Warranty for our certified pre-owned vehicles with the Boucher Advantage Program.
5.    We offer you a selection of over 4000 quality new and pre-owned vehicles, easily viewed at www.boucherlincolnmercury.com.
6.     We have master certified technicians and award winning Service Departments who offer monthly specials.
7.     We offer complimentary Loaner and Shuttle Service and a welcoming, professional environment at our dealerships
8.     We offer Top dollar for your trade using our dealer network linked to our entire group.
9. We conduct a minimum 100-point inspection of every car and truck and provide a vehicle history.
10.  Gordie Boucher received Time Magazine’s Quality Dealer Award for exceptional performance and community service. We sponsor the Muscular Dystrophy Association, Disabled Veterans, Make-a-Wish Foundation, MACC Fund, Child Abuse Prevention Fund, United Way, Milwaukee Repertory Theater/Symphony and UW Athletics.

We look forward to working with you!